Test-ee: Gary Brandenburg
Upon testing our polished pdf, Gary had good things to say...until it came to the "sign in" page, which has you sign in as a new customer or an old customer, enabling you save payment information for possible future purchases.
Gary thought that going through the purchase process and then being confronted with the "sign in" page made him feel like he had jumped out of the check out process. Following the "sign in" page was the shipping and billing information page, which had the steps of the final checkout process highlighted on the upper right hand corner, Gary asked why the sign in page wasn't be part of the process...good question. And considering if you were a new or an old customer, wouldn't the number of steps change?
Also, the fact that during the checkout/sign in process, Gary noted that when he's purchasing online, he likes to feel assured during the process, like as if he were in a store, talking to a real person, purchasing something. Instead of having "sign in" for the page title, have "welcome!" and "thank you" to help create an "online face" as Gary put it.
For once I'm happy I picked someone with computer experience, because he was able to verbally describe what he felt and questioned, as opposed to "this right here, it's weird."
Thanks for your help Gary!
Thursday, April 12, 2007
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